Surfing The Deep End
Surf The Deep End and you will pull to the surface a myriad of items you won’t find elsewhere. You won’t dig up an old boot or someone’s refrigerator, but if you dig deep enough, you will find something to provoke, entertain, instigate, nudge and, yes, possibly tweak you. Whatever it does to you we want to know about it.
Leadership + Art = Vision
Art allows us to see something that wasn’t ever before visible. A peek into the unexplained, a riveting look at a moment that would have just passed us by in life, a journey, a vision un-known to us. It stirs our inner self and reminds us how this world we’ve created is so limited in vision. And begs us the question, Why Not? Art shows us the vision, can connect us to it, and regardless of what form it takes, our fascination with it makes us the most human of beings.
The best art follows no rules, but is a game [More...]
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Yield to the Tablets!
At the 2010 CES show in Vegas HP, Lenovo and Sony tablets were announced and the recent launch of the iPad undoubtedly make 2010 the year of tablet computing. So why all the buzz now? What has changed? And what does this onslaught of tablet PC’s mean? Here’s my take.
Seth Godin Rally Cry for the Indispensable
I am 32 pages into Seth Godin’s Linchpin. If you do not know Seth Godin, you will by the time spring hits. I predict his stardom will launch beyond the business world with this book (and beyond his creepily shiny action figure). We are in a world where Hollywood is not the only creator of public talent — where more and more thought leaders gain legions of worshiping fans. Our new DIY life is filled with the opportunities of making or breaking yourself for the world to see online. The [More...]
How your FAQ page can further your conversation.
What is your FAQ page saying about you?
When I see FAQ pages, I read them - or at least scan them. Not only can they be the easiest way to find information, they can also be an interesting look into what web site owners believe about their site and what they offer, and what they think their visitors care about. The standard approach is the easy one - factual answers written in a plain vanilla style. But that wastes an opportunity to engage with readers as human beings rather than as robots.
The standard Q&A format is perfect for having a [More...]
Oops? Tide Coldwater lifts new campaign line directly from early 90s MGD campaign
Best case scenario is that every person who worked on the new Tide Coldwater campaign is too young to remember the early ’90s. Worst case is that someone did remember and decided ripping off another agency’s creative product was OK.
Granted, no one can remember every ad campaign ever created and some repetition or close variations of campaign themes is inevitable. But when the campaign line in question, Get Out Of The Old. Get Into The Cold (for Miller Genuine Draft) had national TV exposure for at least two years (that I recall) - at a time when national TV still [More...]
Agency Holiday Cards Reviewed by Fathom
Today, AdWeek posted their review of the best and worst holiday agency holiday cards ala the AdFreek.com blog and as selected by Saatchi & Saatchi’s James Cooper and Adweek’s Brian Morrissey. When we saw the AdWeek review of holiday cards, we had a lot more fun looking at the ones they didn’t review, all of which were posted in the comments by other agencies. Five of our favs are listed below.
At Fathom, our creative team has a blast each year coming up with our annual “card” which, for the past two years, has been a fun online [More...]
