Archive for May, 2009
Comfort Is A Choice, But Not Always the Right One
I’m hungry and tired. It’s 7pm in the middle of the week after a very long day. I find myself walking the aisles of Whole Foods simply wanting to satisfy my need for nourishment and willing to try something new. I am intrigued by a massive selection of choices, all that look and smell good, but I am overwhelmed. As I walk my circuitous path through the store, blood sugar plummeting with every step, I am frustrated with my difficulty in making a decision. So, in the end, I grab a container of pre-made sushi that I have purchased before [More...]
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Sometimes Saving Your Brand Means Nailing It To The Wall
Time can take a toll on any brand. Internal and external influencers, such as personnel changes or competitor dynamics, affect your brand’s evolution. These changes are directly tied to your audience’s experience with your brand. How your audience interacted and perceived your brand five years ago may be completely different today.
So, what to do? What we call a Brand Intervention. All you need is some honesty, some discipline and a big red marker.
