Archive for June, 2009
Just Bunches: listening for the nugget that makes the difference
I’m a big fan of breakfast cereal (as anyone who’s heard me speak in reverent tones about Shredded Wheat topped with Grape Nuts and walnuts can attest to.) So, when one of the best selling cereals, Honey Bunches of Oats, suddenly had a shelf companion called Just Bunches! - which, as the box says, is “Nothing but the Delicious Honey Baked Clusters” - I was intrigued. Partly because, like Lavern & Shirley being spun-off from Happy Days, it’s fun to see deserving cast members get a shot at the lime light. But mostly because I was tired of [More...]
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They Keep Growing & Growing: Nielsen’s Social Media QuickTake: May 2009
- People continue to spend more time on social networking and blog sites than ever before,
with total minutes increasing 82 percent year-over-year and the average time per person
increasing 67 percent year-over-year in May 2009 - Twitter.com was the fastest-growing Web brand in May 2009, increasing 1448 percent yearover-
year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009 - Despite being the fastest-growing brand year-over-year, Twitter’s month-over-month growth
has begun to slow, increasing 7 percent from April - The average time per person on Twitter increased 175 percent year-over-year, from 6
minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds in May [More...]
Do the right thing
This was inspired by the blog post “You Matter” by Seth Godin.
I’m writing this on my Dad’s 84th birthday and Father’s Day is this coming Sunday. My Dad mattered a lot to me, he still does in fact. My Dad was my mentor, coach, business partner, teacher, friend and always my moral compass.
My Dad was diagnosed with Alzheimer’s Disease in 1999. We began noticing little things like my Dad repeating the same question a couple of times. “How are the kids?” he would say during dinner out, or “did we order yet?” The later [More...]
Put yourself in your customer’s shoes
One of the worst mistakes you can make is not putting yourself through the same processes and procedures that make up your customers’ experiences with your brand. Two recent examples come to mind - one local, one national.
1. A local bank holds our mortgage and we are refinancing. The process had been going great with just the kind of service and brand experience you would expect from a town bank - personal but professional. So we were surprised and disappointed to see a $250 charge on our paperwork that we hadn’t been told about. To be fair, yes, the charge [More...]
Is your brand getting the dates it deserves?
There was an interesting story a few months back on NPR’s All Tech Considered segment regarding online dating. During the discussion with an online dating coach, he made the argument that profiles need to be unique in order to stand out from the crowd. He made the point that (and I’m paraphrasing) using descriptions like “cute and fun-loving with a great smile” is a sure fire way to be passed over for someone with a better, more interesting and genuine story.
So how many times have you read a company web site that claims “our [More...]
Internet Killed the Radio ★
How long until radio is dead?
The equation(s) for it’s demise is coming together ever so quickly.
Do the math.
pandora.com + iPhone = no radio
blackberry storm + slacker.com = no radio
iPhone + www.rushlimbaugh.com = no radio (and bleeding ears)
iPhone + Traffic Report app = no radio
Sorry radio. I’ll send flowers.
