Archive for June, 2009
I’m a big fan of breakfast cereal (as anyone who’s heard me speak in reverent tones about Shredded Wheat topped with Grape Nuts and walnuts can attest to.) So, when one of the best selling cereals, Honey Bunches of Oats, suddenly had a shelf companion called Just Bunches! – which, as the box says, is “Nothing but the Delicious Honey Baked Clusters” – I was intrigued. Partly because, like Lavern & Shirley being spun-off from Happy Days, it’s fun to see deserving cast members get a shot at the lime light. But mostly because I was tired of [More...]
Put Yourself In Your Customer’s Shoes
One of the worst mistakes you can make is not putting yourself through the same processes and procedures that make up your customers’ experiences with your brand. Two recent examples come to mind – one local, one national.
1. A local bank holds our mortgage and we are refinancing. The process had been going great with just the kind of service and brand experience you would expect from a town bank – personal but professional. So we were surprised and disappointed to see a $250 charge on our paperwork that we hadn’t been told about. To be fair, yes, the charge [More...]
Is Your Brand Getting the Dates It Deserves?
There was an interesting story a few months back on NPR’s All Tech Considered segment regarding online dating. During the discussion with an online dating coach, he made the argument that profiles need to be unique in order to stand out from the crowd. He made the point that (and I’m paraphrasing) using descriptions like “cute and fun-loving with a great smile” is a sure fire way to be passed over for someone with a better, more interesting and genuine story.
So how many times have you read a company web site that claims “our [More...]
Internet Killed the Radio ★
How long until radio is dead?
The equation(s) for it’s demise is coming together ever so quickly.
Do the math.
pandora.com +Â iPhone =Â no radio
blackberry storm + slacker.com = no radio
iPhone + www.rushlimbaugh.com = no radio (and bleeding ears)
iPhone + Traffic Report app = no radio
Sorry radio. I’ll send flowers.
Google Says… Touch Your Nose To Your Elbow!
So, in Google’s quest to take the entire www for their own, they’ve developed Chrome. The browser will allow you to surf the web by reading your mind. (hahaha) All you have to do is insert your pinky finger into any USB port on your computer and voila! you are searching Google’s seemingly endless database of what is on the web.
My actual thought for today is about the logo and what it means. Does anyone else think it looks like Google let Michael Bay go all transformers on the old [More...]
What Is Your “allineedis”?
A new set of clubs to get rid of your slice? A smart phone to keep track of your life? A different brand of running shoes to race a personal best? A new software package to reveal your design talent? A more advanced collar to make your dog behave? A YouTube video to boost sales?
Mine was a guitar.
When I was in high school my guitar hero was Dicky Betts of the Allman Brothers. I really wanted to play and sound like him. So I plunked down around $1,500 (used ’72 in 1978) for a Gibson Les Paul. Of course you [More...]
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