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They Keep Growing & Growing: Nielsen’s Social Media QuickTake: May 2009

• People continue to spend more time on social networking and blog sites than ever before,
  with total minutes increasing 82 percent year-over-year and the average time per person
  increasing 67 percent year-over-year in May 2009
• Twitter.com was the fastest-growing Web brand in May 2009, increasing 1448 percent yearover-
  year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009
• Despite being the fastest-growing brand year-over-year, Twitter’s month-over-month growth
  has begun to slow, increasing 7 percent from April
• The average time per person on Twitter increased 175 percent year-over-year, from 6
  minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds in May 2009. However,
  month-over-month growth was flat, decreasing one percent from April 2009
• With 144.3 million unique visitors, Facebook was the No. 1 global social networking
  destination in May 2009—the 7th month in a row that Facebook has ranked No. 1
• May 2009 also marked the 5th month in a row that Facebook has been the No. 1 social
  networking site in the U.S., garnering 75.4 million unique visitors—a 190 percent increase
  over May 2008
• Myspace.com continued as the top social networking site when ranked by total video
  streams in May, with 116.1 million video streams
• Unique viewers of video content at Myspace.com increased 22.9 percent month-over-month,
  from 9.9 million in April 2009 to 12.2 million in May 2009.

About Nielsen:

The Nielsen Company’s online and mobile solutions deliver comprehensive, independent measurement and analysis of digital audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Nielsen enables clients to make informed business decisions about their digital and mobile strategies. For more information, please visit www.nielsenonline.com. Also, visit our blog at www.nielsen-online.com/blog

Source, Nielsen.

Written by: Brent Robertson

Email the author: brentr@fathom.net

 

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