Posted in :  Brain Waves

One of the first things George Gombossy will tell you these days is that his recent disappearance from The Hartford Courant is not about George Gombossy. He’s wrong about that. The story right now is all about Gombossy, due to CNN, NPR, The Huffington Post, The New York Times and others bringing the nuts and bolts of what’s transpired to light (sans any comment from the Courant which has yet to appear with Gombossy or give their side of the story).

Could Gombossy’s claims of being fired in exchange for keeping advertiser dollars in the Courant’s pockets be true? We will find out soon enough (or eventually) as Gombossy has stated several times that he plans to file a lawsuit against the paper and, ultimately, the bankrupt Tribune.

navchange_logoThe story Gombossy wants us to focus on is about regime, not just the he-said-she-said situation that we’re uncovering now. I agree with Gombossy that there is a greater discussion that needs to happen here. Whether The Hartford Courant has misstepped, as Gombossy claims, or not, is irrelevant in the bigger picture. We need to take our discussion about the crumbling of corporate media to the next level. Until now, those who have been struck by changing times the hardest – journalists, reporters and media personalities – have received little attention. They’re just another number, as in any industry layoff. Pockets of situations, like the Boston Globe nearly biting it (and now being shopped around) and the Seattle PI going down (print version) for good, have caused us to pause for a few minutes as the story rolls in AP headlines and then rolls right out.

Simultaneously, stories about Twitter and Facebook flood the mainstream as the volume of users cranks up and audiences shift their attention to wherever the heck they want. Gone are the days of waiting for Walter Cronkite to come on the tube at dinner time to give us the skinny on the world at-large. Gone is Walter Cronkite and, with him, an era that is not to recover.

I could spend this post trying to convince you that the universal shift of information delivery is permanent, but I won’t. I don’t believe that TV, newspapers and radio are going away. I do believe, however, that the business side of the news business is in serious denial about its future.

As Gombossy told me the other day, “Without the internet, I would have been toast. They may have all the ink but now it’s a level playing field.”

This is the piece of the story that interests me the most. The lawsuit that will get all the attention but my hope is that the legal battle will spark discussions that lead to real change. The change that I hope for is this:

A Universal Recognition That We Are All In This Together

The clear cut ROI that traditional media could promise advertisers ten years ago is gone. It’s done. We need a new model. Stop fighting it and let’s get on with figuring it out. Arianna Huffington, Guy Kawasaki and, now George Gombossy have figured it out – we are all publishers. We don’t need your channel to publish content but we do need you and your community to help us fight the ongoing battle of retaining our freedom of speech. We need you to be a part of the future, not the present which is already the past. Work with us, not against us.

I can get my world news from anywhere. I can get my local news from several sources around me. What can you provide me that others can’t? I see your value as bringing me trusted resources that want to engage in conversations with me and the community, along with advertisers, government and organizations that are willing to not only take the heat but become part of the conversation. If we call an organization out, then respond. We will love that establishment even more and we won’t even mind a frontpage ad that looks like an editorial if they’re willing to engage with us in other ways. Obviously, The Hartford Courant sees value in encouraging trusted resources (Gina Barreca & Laurence Cohen, Helen Ubinas, Colin McEnroe, previously Gombossy, to name just a few) to engage with the community, but it mostly feels like a sidenote. The people I trust to listen to are the reason I will pay you, listen to you and, in turn, trust you as a company, just like the old days only better.

So right now the Gombossy story is all about Gombossy vs. The Hartford Courant. Tomorrow’s story is: “Building The New Regime.” That new regime belongs to all of us. Right now Gombossy’s place in that regime is CTWatchdog.com, which was up and running hours after his departure from the Courant. He wants CTWatchdog to become an online community newspaper of citizen reporters like him to report and investigate from the ground up, and give companies an opportunity to weigh in too. His ultimate goal is to create a nonprofit that runs CTWatchdog to ensure integrity is always in the driver’s seat. As far as media folk making the leap into self-publishers, Gombossy is not alone.

I am currently part of the Navigating Change group, a mix of media, creatives, entrepreneurs, business leaders and filmmakers who are helping each other create a new career path or improve their current one in a climate that is ripe with change and uncertainty. Some of the media folk like Bruce Barber have already made that career leap (for him, into entrepreneurship), while others like Tiffanie Wong and Mark Joyella are testing the waters on ideas like Tiffanie’s quickly popular “My Husband Is Annoying” blog. Some of the group’s members have no idea what the future holds, still holding onto 2-3 year contracts that may be defunct, while others have great ideas and are working on building the contacts and capital to make them happen.

Either way, through Navigating Change, Arianna Huffington, Guy Kawasaki, George Gombossy and others, the rules are changing. And the rule makers are not sitting in an ivory, far reaching tower. Well, some of them are. And some of them are on the street, doing their own thing while completely oblivious that they are sparking change. The rule makers are all of us. We are the new regime. Our enemy is fear and doubt.

What do you say we band together and fight the good fight as an army of one?

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Posted by: Suzi Craig
Email the author: suzi@fathom.net