Not sure how I feel about this – I have never had breast cancer. If I had, I might find this uplifting, even energizing. It has a certain ring of support to it – that “all in this together” fuzzy feeling. But having the distanced perspective that I do, I wonder if it does try to lighten this up too much. We’re talking about cancer, right?

I would say 70% of me says, “any awareness is good awareness.” When I watched the video it actually made me realize just how much I don’t take this seriously – yes, it’s a casual approach but we all know the seriousness so I feel like, for once, here is a campaign that doesn’t jam me with statistics or make me feel bad that other women have cancer. I already feel bad on my own. It treats it like breast cancer prevention should be a part of our daily life. Enough said.

BTW – what about the other cancers out there that don’t get enough exposure or funding for research? Breast cancer gets a lot of PR.