Archive for December, 2009
Oops? Tide Coldwater Lifts New Campaign Line directly From Early 90s MGD Campaign
Best case scenario is that every person who worked on the new Tide Coldwater campaign is too young to remember the early ’90s. Worst case is that someone did remember and decided ripping off another agency’s creative product was OK.
Granted, no one can remember every ad campaign ever created and some repetition or close variations of campaign themes is inevitable. But when the campaign line in question, Get Out Of The Old. Get Into The Cold (for Miller Genuine Draft) had national TV exposure for at least two years (that I recall) — at a time when national TV still [More...]
Agency Holiday Cards Reviewed by Fathom
Today, AdWeek posted their review of the best and worst holiday agency holiday cards ala the AdFreek.com blog and as selected by Saatchi & Saatchi’s James Cooper and Adweek’s Brian Morrissey. When we saw the AdWeek review of holiday cards, we had a lot more fun looking at the ones they didn’t review, all of which were posted in the comments by other agencies. Five of our favs are listed below.
At Fathom, our creative team has a blast each year coming up with our annual “card” which, for the past two years, has been a fun online [More...]
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