POSTED BY Suzi Craig

Sep 2, 2011

NEWS: Fathom Introduces . . . Fathom

This week we launched a new Fathom website. The new way of presenting ourselves is more than just new skin. The new website is an expression of who we are and why we exist in this world.

What you see in our new online home is the end result of work that we take on with clients every day. Along with the elements of what you see — the design, the content and the functionality — the work that it took to get there (what you don’t see) included a serious exploration of what is true to Fathom and the impact we hope to have with our clients and the world.

As our own client for the project, we found the work both exhilarating and demanding. Like our clients, expressing who we are in a way that differed from the past meant fully committing to this version of us. It didn’t matter that we were already living and doing the work that we wanted to do, that what we saw on the horizon was here. Finding the vocabulary and presentation to express ourselves brought our level of commitment into a new place. And, what this new place has allowed for is another, new horizon line to take shape in our view.

So, who are we?

You can call us a Creative Firm, if you prefer to have a label, but we hope that it is a conversation starter versus an answer. We are a group of people who live to create. Creation for us happens in a myriad of places — in a conversation, in forming a concept, in considering ideas, in exploring what’s possible with an idea, in constructing a strategy, in producing design, in crafting communications, in applying technology and in engaging the interest of others.

We see three ingredients to everything we do:

These ingredients are not trademarked processes, bucketed services or sold-separately products. They are, in various concoctions, elements of how we get at you: who you are, why you exist, what you do, where you are going and how you want to get there. They are essential to Fathom and, while our business will evolve and how we talk about what we do will change, we see that these ingredients will remain fundamental to our core being, in some way, shape or form.

And, what’s on the horizon?

There are many things in our future that we cannot predict, but in the evolution of who will be become, we see our predilection for creation expanding to deeper levels within organizations and across an even wider range of industries. Primarily, we see different places where our conversations will start. For a long time, the world has known us for interactive design and this is where many of our conversations begin. That’s fine for now. We’ll start a conversation wherever someone would like, as long as you’ll permit us room to fully understand what you’re about and how you will add value to the world.

In other words, we will take the “we need a website” call all day long. But, don’t be surprised if instead of hearing “Sure, we can do that for you!” you get one simple but difficult question: “Why?”

Posted by: Suzi Craig
Email the author: suzi@fathom.net