Posts by Steve
Steve Machesney has a simple mantra: continuous improvement. His inclination to ask, "what if?" often gets him into trouble in all the right places, and keeps us in step with progress. As Fathom's VP of Strategy, Steve helps our creative and technology teams architect a plan for clients to measure success for their business and marketing efforts. Read more.
I recently taught a class at The Grove, a coworking and collaboration space in New Haven, Connecticut. The class was How to Develop a Content Strategy for Your Website, an approach that can lead to great success in generating new business and establish thought leadership. It is also a topic that can seem overwhelming to many people because it’s still relatively unknown or, if known, unpracticed.
For the class, we discussed a framework for determining [More...]
“Why won’t she just do what I tell her to?” I moaned to my wife after finding my 5-year-old covered in tattoo marker. She looked like Mel Gibson from Braveheart for the better part of a week. The fact is I can’t tell my daughter to do anything. I constantly have to persuade her to do what I want and there always needs to be something in it for her.
Working with your customers and potential customers is a lot like the relationships you have with your kids. You can’t make them do anything. You need to persuade them why they [More...]
First, a quick confession. I was that kid in science class that always had his hand up asking questions three minutes before the period was over. You can imagine how popular I was on Friday afternoons at 3pm. Today, as an online marketer, I actually get paid to ask questions. In our website work at Fathom, my colleagues and I throw a lot of ideas at the wall and see what sticks. Some of our ideas are spot on while others fall flat.
The hard part is knowing which ideas are which. “In this game,” [More...]
0 Comments / Post Comment