Posts by Bruce
Sounding human never felt so right.
Googleâ€™s recent algorithm update has, for the foreseeable future, given well written, relevant content a preferred seat at the audience engagement table. The way Copyblogger describes it, Hummingbird is Googleâ€™s first step toward providing search results based on conversational rather than keyword-based searches. So sources of information that address specific needs and sound like a human wrote them for another human to read, a sweet spot for well-written blogs, are going to rise to [More...]
Language creates. Whether written, oral, or visual, language puts thoughts into a form that can have meaning for others. It allows ideas to be accessible and actionable. Without language our ideas donâ€™t exist. How we choose to express an idea, then, is vital both to its existence and to the meaning it holds.
How much do you scrutinize the language your organization uses to create itself? Do all your forms of outreach sound and feel uniquely you and bring the meaning of your organization into sharper focus or do they sound like [More...]
This post is part three of a six-part series titled, â€śChoose One Thingâ€ť publishing in November and December 2013. If youâ€™re like most businesses we know, you have that â€śone thingâ€ť from the past year that is still hanging in the air â€” itâ€™s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part [More...]
We often talk about brand loyalty in terms of customers and how likely they are to buy our brand in the face of other choices. Not much gets said about the other side of loyalty in the equation . . . yours.
When my girls were young I was acutely aware of how I acted in front of them. When I slipped up â€“ maybe in a moment of distraction or frustration â€“ maybe gave a not-so-friendly wave to some incompetent driver â€“ you can be sure it came back to haunt me.
The same [More...]
On WNPR’s Where We Live segment with Al Bhatt last week, the discussion focused on Gen Yers and how they are impacting the workplace. They come with their life experiences (choice, constant and real-time conversation, and access) and expectations in tow and, often, find themselves pushing against the behavior of established collectives.
Collective nouns name groups composed of members, e.g. army, cabinet, jury, faculty, etc. The verb that follows a collective noun can be either singular or plural. If all members of the collective are doing the same action, at the same [More...]
Your future is coming – and unless you do something, that’s the one you’ll get.
On the surface it’s obvious. We each have a future that we’re heading toward. But how many of us, in the midst of our day-to-day routines, appreciate that every second we spend on the path we’re on, further cements what’s coming? If you’re happy with your path, fantastic. If not, you have a limited time to make a difference. Lives are a lot like mutual funds – start investing early and baby steps are OK and the dividends are huge. Start late and your options are [More...]