Posts by Bruce
When the Fathom team is knee-deep in strategy and reaches a critical moment, it’s pretty common to hear the phrase, "Get Bruce."
As Fathom's Creative Director, Bruce Kaechele brings an approach as artistic as it is logical to every project. In his past life as creative director for other agencies, Bruce worked on campaigns for brands like Unilever, Dannon and Coca-Cola. His experience with crafting brand concepts for products has served Fathom clients well as he brings a smart, fresh perspective to all the industries we serve, from not-for-profit to retail.
Bruce’s innate sense of timing and near-saintly patience help him lead the creative team on all fronts from vision to message. Bruce has a knack for finding the most brilliant nugget in a current of creative gold, scooping it up and polishing it down to the shine. When helping set the stage for brand experiences that keeps audiences coming back, clients and Fathomites turn to Bruce. Lucky for us, when we say,"Get Bruce," he's there at the ready (or at least at the pinball machine).
Are you a collective voice or a collection of voices?
On WNPR’s Where We Live segment with Al Bhatt last week, the discussion focused on Gen Yers and how they are impacting the workplace. They come with their life experiences (choice, constant and real-time conversation, and access) and expectations in tow and, often, find themselves pushing against the behavior of established collectives.
Collective nouns name groups composed of members, e.g. army, cabinet, jury, faculty, etc. The verb that follows a collective noun can be either singular or plural. If all members of the collective are doing the same action, at the same [More...]
What’s In Your Future?
Your future is coming – and unless you do something, that’s the one you’ll get.
On the surface it’s obvious. We each have a future that we’re heading toward. But how many of us, in the midst of our day-to-day routines, appreciate that every second we spend on the path we’re on, further cements what’s coming? If you’re happy with your path, fantastic. If not, you have a limited time to make a difference. Lives are a lot like mutual funds – start investing early and baby steps are OK and the dividends are huge. Start late and your options are [More...]
Customer Relationships: Is leaving you too easy?
When a customer leaves the fold, the tendency is to blame outside forces. They were shopping price. They had a change in personnel. They thought they could do it in house. They know someone over there. Of course any of these, and many others, could be true. Rarely, however, are they happening in a vacuum. There are other dynamics at work that have made it easy for someone to change allegiances.
On my commute there is a Dunkin’ Donuts and a McDonald’s across the street from each other. I always went to Dunkin’ Donuts believing their coffee to be superior. Then [More...]
Inertia the Seductress
Treading water can be alluring. Just stay afloat long enough and someone will come along and save you. But what if no one knows you’re out there? Better to take matters into your own hands. Pick a landmark and start swimming.
Hatch Show Print: Power From Simplicity
“The Hatch poster, though, kicks with a louder boot,”
says Jim Sherraden, manager at Nashville’s Hatch Show Print. And he’s right. Just look at them – in all their bold, chunky beauty.
So what gives them the extra kick? Truth. Simple and unadulterated. The limits of the letterpress force clarity – in both message and hierarchy of presentation.
See The Forest
Brian Dunn, CEO of Best Buy, recently told investors, “We are building on our foundation as a company that sells hardware and accessories to one that understands that means we can connect people to the people, content and networks they care about.”
Another way to read Mr. Dunn’s statement is We are selling hardware and accessories but our customers are buying connections. That (seemingly) simple realization will radically change the way Best Buy treats people.
Every business needs a leader like Dunn – who is capable and not afraid of expressing the “squishy” side of their business. [More...]
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