Posts by Caitlin
Trader Joe’s Strikes Gold With 360-Degree Brand Experience
In previous postings Brent’s shared his thoughts on scrounging Whole Foods on an empty belly. In this tale of frustrated hunger, Brent contends that there are opportunities the Yuppiefood superpower has missed—specifically, chances to ply its customers with even more debit-card-lubing samples and helping them make a buying decision when the pressure’s on (and the hunger’s rumbling). But today, I’m not here to give Whole Foods more publicity it doesn’t need. Today I’d like to shine a light on a lesser (but no less mighty!) healthy-food-world force and what it’s doing very, very right. In case there was [More...]
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Elevating Potential at the Center for Leadership Studies
The sun had been up for only an hour or so but Brent and I were already on the road and Southbury bound.
“So, what do you think today’ll be like?” I asked, sipping a fancypants latte as I reviewed a slew of interview questions prepared for the international executives we were soon to meet.
“Dude, I have no idea,” Brent replied. “Just expect the unexpected.”
It turns out that this was rather good advice.
Brent and I attended two days of the Center for Leadership Studies Master’s in Organizational Leadership (MAOL) program, held at The Heritage in Southbury, CT. As part of the [More...]
