Posts by Joe

If you want the latest on what’s going down at Fathom (or pretty much anywhere else), Joe’s your man. A long-time Fathomite, father of two, political junkie and all-purpose wiseman, Joe is a walking, talking, warm-hearted hyperlink.

As Director of Web Development, Joe is the center of our online universe when it comes to ensuring everything works and that when it goes out the door, it’s just the way we want it. As comfortable with the big picture as he is with the smallest details, Joe helps us stay on track and keep everything in perspective.

With Joe's wealth of knowledge of both print and web, we often turn to him for answers on the best way to save clients money, save us time and save everyone some headaches. And if Joe doesn't know the answer, there's always that Internet thing.

January 14th, 2011 / 11:26 am
Joe Philippon

The Big Value of A Little Email Signature

Posted in :  Brain Waves
joe_email_sig

Now, I will premise this post by saying that I am the last person to give a lecture on etiquette. But a clean and effective email signature is more than just about etiquette.

A good email signature can work for you in the following ways:

1) Similar formats in email signature among your coworkers is a sign of consistent branding. You would not create a print flyer or brochure without having all pertinent information included. Email is no exception. If your company requests that your logo is used in your email signature, please talk them out of it. [More...]

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July 31st, 2009 / 10:34 am
Joe Philippon

Not My Bow Tie

Posted in :  Diversions
bowtie

Everyone knows that this economy stinks, but I think I am holding in my hands proof that it is still in the toilet.

Yes, it is still larger than a glazed doughnut and tastes the same, but this David is seriously like 30% smaller than the Goliath bow tie I am used to getting. Is it a mere fluke, was there a rookie in the bakery this morning? Or is this a new mandate by D&D to make more money. Wouldn’t surprise me. My 40 pound bag of dog food is now 37.5 pounds and the price is like [More...]

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July 30th, 2009 / 11:06 am
Joe Philippon

bigPRX

Posted in :  Brain Waves
bigprx

This is possibly, one of the BEST spams I have ever, ever received. Scratch that, it may be one of the worst spams I’ve ever received. Guess it depends on your point of view.

Does this type of ad really work? Have any of you men out there actually clicked on one of these ads? Maybe I’m not their target market, though last I checked I had the appropriate equipment their product is supposed to make “Bigger, Harder, and Longer”. (Sounds like the opening sequence to the Million Dollar Man, for those old enough to remember. “We can rebuild him…”)

My favorite [More...]

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July 24th, 2009 / 11:31 am
Joe Philippon

Don’t Like IE6, Save Corporate America

Posted in :  Brain Waves
heyit

I am so happy this issue is getting outside the realm of web developers. Woah, People Really Don’t Like IE6.  As a developer I too can not stand spending ANY extra time having to accommodate IE6. I understand that I need to achieve this task because many of our customers clients and target audiences are still using IE6. I understand that 15% of web browsers, as of June are still dragging their feet with IE6.

My question is, who are these people, and should they really be afforded the internet? [More...]

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June 16th, 2009 / 10:52 am
Joe Philippon

Internet Killed the Radio ★

Posted in :  Brain Waves

How long until radio is dead?

The equation(s) for it’s demise is coming together ever so quickly.

Do the math.

pandora.com +  iPhone =  no radio

blackberry storm + slacker.com = no radio

iPhone + www.rushlimbaugh.com = no radio (and bleeding ears)

iPod + iTunes = no radio

iPhone + Traffic Report app = no radio

Sorry radio. I’ll send flowers.

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June 15th, 2009 / 5:21 pm
Joe Philippon

Google Says… Touch Your Nose To Your Elbow!

Posted in :  Brain Waves
Chrome, meet Simon!

So, in Google’s quest to take the entire www for their own, they’ve developed Chrome. The browser will allow you to surf the web by reading your mind. (hahaha) All you have to do is insert your pinky finger into any USB port on your computer and voila! you are searching Google’s seemingly endless database of what is on the web.

My actual thought for today is about the logo and what it means. Does anyone else think it looks like Google let Michael Bay go all transformers on the old [More...]

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