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POSTED BY Jonathan Abel

Oct 26, 2011

A Page from Porsche

I follow design and technology innovations for the auto industry as much as (if not more) than those in interactive design. I’ve come to find some striking similarities between the two. Companies in both industries make crucial design decisions that ultimately affect the presence, applicability and longevity of their brand. Although there are endless amounts of interpretations that one can have when determining a creative direction, consider asking this question before beginning your next website project: are we designing this to be flashy or sustainable?

In other words, are you designing for function first or for form? Elegant and often timeless [More...]