Posts by Suzi
Leading the charge for marketing and outreach for Fathom and its clients, Suzi is the team's social butterfly and night owl. If there's a must-attend event, she's either running it, working it or speaking at it.
Professionally, Suzi's worn many hats. She’s been a reporter and an event planner, and she’s a published author, too. As a hungry and budgetless entrepreneur with only grassroots marketing tactics at her disposal, she co-founded group88, a flex-time meeting and office space for independent professionals. Suzi has the ability to really hear a challenge and examine it from every angle, plus the energy to concentrate her immense amount of resources to create connections that fling open the door to opportunity.
At Fathom, Suzi brings her experience in grassroots marketing, social media and event planning to help build fan followings for the company and our clients. She crafts everything from social media strategy to PR that sticks. Suzi also leads discussions throughout the region on how organizations can foster inspired communities of active champions.
Our Day with Junior Achievement
On Wednesday, April 25, Fathom volunteered with Junior Achievement of Southwest New England. We were nervous, excited and didn’t know what to expect. Our time with JA and the kids of Lincoln Elementary in New Britain, Conn. was, to say the least, amazing, inspiring, exhilarating and exhausting!
To learn more about our day, keep reading for some post-experience thoughts from a few Fathomites . . .
“I loved it! It was so fun to hang out with the kids. The kids were all so respectful and kind. They seemed to genuinely enjoy [More...]
Credibility Rules When Marketing in China
Often, when building a go-to-market strategy in other countries, companies adopt a “do as the Romans do” approach. Through our work with our B2B clients in Asia, specifically China, however, we have discovered that being an import is more powerful than looking homegrown.
For China, the economic, political and social climates revolve around trust, and more specifically – a lack of it. China has mastered the craft of knock-off brands and, because most large-scale organizations are government controlled, citizens are distrustful of Chinese companies and the marketing used to reach them.
On the [More...]
Friday Lunch: Dave Murphy and His Dream Boat
This Friday Lunch, Fathom was visited by Dave Murphy and his fellow Oil Drum Art board members, Jack Lardis and Donna Donovan. Dave has been working on an amazing local, and soon-to-be global, community project that he hopes (and we do too) Fathom can participate in.
A master woodworker and former MadMen-like advertising exec, Dave has built a catamaran for off-shore fishing that communities in developing countries can construct themselves from oil drums and easily accessible materials. The project began as a way to help raise funds for [More...]
How many millions of Facebook fan pages out there for businesses exist? And, how many of those fan pages show a nice, shiny logo but lack photos and imagery that show their social side? Nearly all. After March 30, that will change. Well, let’s hope.
As this Fast Company article reminds us, timeline was created to tell someone’s life story. By March 30, all businesses will be required to upgrade to Facebook timeline. With this mandatory move, Facebook is making a clear statement to businesses about what [More...]
Recently, I streamed “Tablet Revolution,” a MediaPost conference via Online Media, Marketing and Advertising (OMMA), to better understand how trends in tablet marketing are evolving. I created a Storify so you can browse the Tweets that were posted live.
During the conference, I heard several references to living in a “post-PC digital era.” The surge in tablet purchasing growth is astounding (tablet shipments rose 210% in the 4Q of 2011). Big companies like Buick and Ford are producing [More...]
Meet Steve Machesney, Fathom’s VP of Strategy
Fathom recently named Steve Machesney as our new Vice President of Strategy. As an adviser to leadership and marketing teams, Steve will be integral to increasing business results with our clients’ investments in digital, brand and marketing strategies.
Before coming to Fathom, Steve was the Global Online Strategist for Covidien and, most recently, General Manager for online marketing educator WebMark. While we’ve known Steve for some time, there is always more to know. Recently, I sat down with Steve for a Q&A in the Fathom lounge. Here [More...]
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