November & December theme:
“Choose One Thing”

Posts by Suzi

Leading the charge for marketing and outreach for Fathom and its clients, Suzi is the team's social butterfly and night owl. If there's a must-attend event, she's either running it, working it or speaking at it.

Professionally, Suzi's worn many hats. She’s been a reporter and an event planner, and she’s a published author, too. As a hungry and budgetless entrepreneur with only grassroots marketing tactics at her disposal, she co-founded group88, a flex-time meeting and office space for independent professionals. Suzi has the ability to really hear a challenge and examine it from every angle, plus the energy to concentrate her immense amount of resources to create connections that fling open the door to opportunity.

At Fathom, Suzi brings her experience in grassroots marketing, social media and event planning to help build fan followings for the company and our clients. She crafts everything from social media strategy to PR that sticks. Suzi also leads discussions throughout the region on how organizations can foster inspired communities of active champions.

Posted in :  Community Works

Three years ago at this time I was wearing a cheesy holiday sweater and thinking of alias names for my co-workers such as Jennifer “Sweet Treats” Ford and “The Bruce.” We were creating “Legends of the Sled,” a holiday digital card that followed the 2009 online Saucer Sled game created for the enjoyment of clients and fans.

Long before my days at Fathom, it was an annual tradition to send digital holiday greetings. Today, holiday spirit is just as important to us. But, what’s changed is how, and when, we bring that spirit to life.

In 2011, we [More...]

Posted in :  Diversions

This post is part five of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most common challenges we see among [More...]

Posted in :  Brain Waves

Being human is hot.

Last month, AdAge talked about Jet Blue’s “Air on the Side of Humanity” and other similar campaigns, while Lippincott and Hill Holiday welcomed us to the “Human Era.” A recent Forbes article, Dear Leaders: Humanize Your Brand, suggests that the online world is a “virtual town square” that allows “brands to build emotional connections with their customers, to become a part of their lives.”

Let’s look past the ridiculous idea that being human is [More...]

Posted in :  Brain Waves

On a conference call today for a speaking event, “Social Media Policy” set for Thur., October 3 at CCSU’s Institute of Technology and Business Development (ITBD), the speakers discussed the most important points to relay during the hour long panel discussion. I was energized by the level of thoughtfulness in the conversation. My co-panelists include Shipman & Goodwin partner and super social media star Dan Schwartz, savvy operations and HR expert Jessica Rich of The Walker Group and the always-sharp [More...]

Posted in :  Brain Waves

This week I met with Marketer’s Anonymous, a savvy group of marketing go-getters who gather each month to share experiences and insight around a particularly hot topic. This month we heard from two members, Allison Lantieri from Ovation Benefits and Faith Antion from ADNET, about how they’ve been able to evolve their content marketing program beyond their marketing department.

The biggest roadblock that I see in this work is helping others in the company answer this question: “Why should I stop what I’m doing in my day job to write a blog [More...]

Posted in :  Community Works

As a part of Fathom’s Community Works program, we choose an activity each quarter that allows us to close up shop and volunteer with an organization that needs help. With this year’s theme for group activities as “nourishment,” our summer outing at the Community Farm of Simsbury delivered . . . in sunshine, digging in the dirt, gathering together and joining a small group of caring people who are doing big things.

Community Works committee member Molly Dwyer organized the day and arranged the amazing weather. Thanks [More...]