Posts by Suzi
This post is part five of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If youâ€™re like most businesses we know, you have that â€śone thingâ€ť from the past year that is still hanging in the air â€” itâ€™s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series weâ€™ll share the most common challenges we see among [More...]
Being human is hot.
Last month, AdAge talked about Jet Blueâ€™s â€śAir on the Side of Humanityâ€ť and other similar campaigns, while Lippincott and Hill Holiday welcomed us to the â€śHuman Era.â€ť A recent Forbes article, Dear Leaders: Humanize Your Brand, suggests that the online world is a â€śvirtual town squareâ€ť that allows â€śbrands to build emotional connections with their customers, to become a part of their lives.â€ť
Letâ€™s look past the ridiculous idea that being human is [More...]
On a conference call today for a speaking event, “Social Media Policy” set for Thur., October 3 at CCSU’s Institute of Technology and Business Development (ITBD), the speakers discussed the most important points to relay during the hour long panel discussion. I was energized by the level of thoughtfulness in the conversation. My co-panelists include Shipman & Goodwin partner and super social media star Dan Schwartz, savvy operations and HR expert Jessica Rich of The Walker Group and the always-sharp [More...]
This week I met with Marketer’s Anonymous, a savvy group of marketing go-getters who gather each month to share experiences and insight around a particularly hot topic. This month we heard from two members, Allison Lantieri from Ovation Benefits and Faith Antion from ADNET, about how they’ve been able to evolve their content marketing program beyond their marketing department.
The biggest roadblock that I see in this work is helping others in the company answer this question: “Why should I stop what I’m doing in my day job to write a blog [More...]
As a part of Fathom’s Community Works program, we choose an activity each quarter that allows us to close up shop and volunteer with an organization that needs help. With this year’s theme for group activities as “nourishment,” our summer outing at the Community Farm of Simsbury delivered . . . in sunshine, digging in the dirt, gathering together and joining a small group of caring people who are doing big things.
Jared Kotler is a soon-to-be senior at George Washington University in D.C. majoring in Marketing and Business. He grew up in our home base of West Hartford, Conn. and is spending the summer at Fathom to gain more experience in marketing and business development. His skills in writing, communications and social media are exceptional. He once worked for Richard Blumenthal and is a self-proclaimed sports nut, as is evident from his tweets. But it was Jared’s positive energy, persistence and sheer joy for what he wants to do that [More...]