Posts by Suzi
Leading the charge for marketing and outreach for Fathom and its clients, Suzi is the team's social butterfly and night owl. If there's a must-attend event, she's either running it, working it or speaking at it.
Professionally, Suzi's worn many hats. She’s been a reporter and an event planner, and she’s a published author, too. As a hungry and budgetless entrepreneur with only grassroots marketing tactics at her disposal, she co-founded group88, a flex-time meeting and office space for independent professionals. Suzi has the ability to really hear a challenge and examine it from every angle, plus the energy to concentrate her immense amount of resources to create connections that fling open the door to opportunity.
At Fathom, Suzi brings her experience in grassroots marketing, social media and event planning to help build fan followings for the company and our clients. She crafts everything from social media strategy to PR that sticks. Suzi also leads discussions throughout the region on how organizations can foster inspired communities of active champions.
Friday Lunch: The Truth About Brand Messaging
Today, I led the team in a quick exercise to validate a distinction that myself and Bruce Kaechele needed for how we talk about Fathom. It might appear to some to be semantics, but we needed to ensure that the language we use truly represents who we are.
In the work that we do, we see little or lasting value in creating something that is fabricated or not inherently in existence within an organization. In other words, if it’s not authentic to an organization, we can’t promise that we’ll do our best work to create [More...]
The Group Dynamics of Doing Good
As Fathom continues exploring how to make doing good in our community a part of who we are, I’ve been thinking a lot about group dynamics.
Why do some ideas generated by groups live and thrive while others die on the vine? The same thing could be said for you as an individual too. What makes something maintainable in your life, and why do some things fade away?
Scale is definitely a factor. If you have a lot of chefs in the kitchen all working on the same meal, the output could be great or a disaster depending on how people collaborate. [More...]
Announced in Hartford, Conn. today, aerospace industry leader Kaman has partnered with Fathom for brand strategy, design and development of a new website, Kaman.com. The brand work and website represent a new chapter in the company’s successful 60+ year history in the aerospace and industrial distribution markets.
“Our business has evolved significantly in recent years. The brand direction and website bridge our vision for innovation and Mr. Kaman’s legacy, allowing us to create a new and authentic way to tell the Kaman story. With more growth on the way, we have a solid footing for communicating who [More...]
Aid to Artisans Holiday Craft Sale
If you’ve ever been to a local church craft fair, it might be difficult to ever go again after shopping at the Aid to Artisans Holiday Craft Sale.
Glass from Egypt, textiles from West Africa, papier mache from Haiti and other products that are found in hip stores like Anthropologie and ABC Carpet & Home, can be found at Aid to Artisans’ Connecticut headquarters (1030 New Britain Avenue, West Hartford, [More...]
NEWS: Meet Account Manager Natalie Collins
Fathom recently expanded our account team to include Natalie Collins. As a former client (she previously worked at Better Bedding), Natalie is a blast from our past. Most recently, Natalie held an account
manager position at Connecticut ad agency Keiler & Company, where Lockheed Martin was her client.
Natalie will be shepherding a variety of client relationships at Fathom. The spectrum of what we do continues to broaden on all sides of strategic guidance, creative expression and technology. Adding Natalie’s expertise [More...]
When Taking Your Website Mobile, It’s Strategy First
As the iPad and smart phones continue to be the talk of the technology town, many of our clients have been raising questions about how or if they should optimize their website for mobile devices. I sat down with Fathom’s VP of Technology, Ryan Rose, to get his take on the mobile trend. Ryan’s world is immersed in mobile right now. Along with investigating options for Fathom’s diverse client base, he is currently spending his off-time creating a business and mobile app for SmallTalk, an idea that won at October’s [More...]
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