Jared Kotler is a soon-to-be senior at George Washington University in D.C. majoring in Marketing and Business. He grew up in our home base of West Hartford, Conn. and is spending the summer at Fathom to gain more experience in marketing and business development. His skills in writing, communications and social media are exceptional. He once worked for Richard Blumenthal and is a self-proclaimed sports nut, as is evident from his tweets. But it was Jared’s positive energy, persistence and sheer joy for what he wants to do that [More...]
Last week I spent 1.5 days with fellow industry colleagues at the B2B Content2Conversion Conference by DemandGen Report. Marketers, writers, researchers, technophiles, conversationalists and even left brainers gathered to take on the latest thinking and trends in content marketing.
Returning home from a conference is like coming home after a great hunting expedition. You are either excited to share your kill with fellow villagers, or you bow your head in shame if you came up empty handed. If only conferences were as vital to your survival as an [More...]
My husband and I recently sold our house.
Selling a house can be an emotionally charged experience, and ours didnâ€™t disappoint. The house belonged to my husbandâ€™s grandfather and we raised our boys there during their formative years, so it was a difficult decision for us to let it go.
But, with one son in college and the other in high school (and more interested in baseball than yard work), it seemed the right time to downsize. We have more important things to do than maintain 3 acres and clear the snow from our long driveway.
In late winter, real estate inventory was [More...]
Creating ongoing content for your online presence, whether on your website or in the social circles, is no longer the new trend. It’s a main ingredient in the recipe for marketing that engages customers and builds trust.
When working with clients to construct a content marketing strategy for its team, we often hear this: “We don’t have anything to say.” In all our years of working with clients and through the multitude of projects that we’ve helped shepherd, we have never found this to be true. There is always something interesting to say about what’s happening at your company and with [More...]
When Ross Martin, Executive VP at Viacom and leader of their “creative SWAT team” Scratch, first polled millennials about what character traits they valued most, they ranked them in this order of importance: being smart, being funny and being kind. Recently, when polled again, this group changed its priorities. Being smart was still first, but kindness had jumped to the number two spot, trumping funny.
Here’s a content marketing twist on that classic journalism staple – the 5Ws. Whether you’re a seasoned writer or someone who gets hives simply thinking about your next blog post, remember to focus on your audience.
Ask these five questions before you even start writing. You’ll be on your way to creating content that starts conversations.
Who is your target audience?
Consider the specific audience for each article. Whether your content is intended for end users of technical services or CIOs, write for them.
What action do you want them to take?
Determine the goal for the content. Include a clear call-to-action, such [More...]