Cue the Cameras! Using Video to Tell Your Story
If you visited Disney World in the 1980s, you might have seen one of those families who toted their video cameras throughout the Magic Kingdom. They strode into “It’s a Small World” with a sense of purpose – and a seemingly endless supply of videotape – but one wondered if they would ever find a willing audience for their footage back home.
Turns out they were ahead of their time. According to YouTube, more video is uploaded to the site in 60 days than the three major U.S. networks produced in [More...]
When Taking Your Website Mobile, It’s Strategy First
As the iPad and smart phones continue to be the talk of the technology town, many of our clients have been raising questions about how or if they should optimize their website for mobile devices. I sat down with Fathom’s VP of Technology, Ryan Rose, to get his take on the mobile trend. Ryan’s world is immersed in mobile right now. Along with investigating options for Fathom’s diverse client base, he is currently spending his off-time creating a business and mobile app for SmallTalk, an idea that won at October’s [More...]
A Page from Porsche
I follow design and technology innovations for the auto industry as much as (if not more) than those in interactive design. I’ve come to find some striking similarities between the two. Companies in both industries make crucial design decisions that ultimately affect the presence, applicability and longevity of their brand. Although there are endless amounts of interpretations that one can have when determining a creative direction, consider asking this question before beginning your next website project: are we designing this to be flashy or sustainable?
In other words, are you designing for function first or for form? Elegant and often timeless [More...]
What’s in the way of creating a new future?
Recently, Fathom worked with a client to explore a new business opportunity. We spent the day with their leadership, product development and marketing teams to explore what was stopping them from turning their idea into reality. What we uncovered was something that is not often seen as a barrier: success.
Through an extensive working session that unearthed every facet of the business landscape, we discovered that their attachment to past success was preventing them from taking a chance on something new. Their profitability and leadership in the market were comfortable safety nets that [More...]
Ditching PowerPoint For the Good of the Conversation
During a speaking event for a local association, Fathom partner Brent Robertson did the unthinkable. He ditched his PowerPoint presentation.
In the room were 20 leaders of associations and nonprofit organizations and the discussion was focused on the requirements of leaders when creating a social media program. During one particularly engaging conversation, Brent and a nonprofit leader explored new ways of looking at an old challenge that had been plaguing her 100+ year-old organization. The conversation was beyond social media but it sparked other questions that led to [More...]
Friday Lunch: When does invention make sense?
Each Friday, the Fathom crew comes together at 12:15 to eat lunch, talk about the week and discuss a topic of interest. Since what happens at Fathom doesn’t have to stay at Fathom (well, mostly), we use our blog to share the conversations that we hope will interest you too.
This week for Friday Lunch, some of us took to the park to enjoy the nice weather. With Pookie tagging along (Art Director Jonathan Abel‘s trusty pal and featured here), we continued our [More...]
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