Cheryl Rice
July 14, 2010
1. Great insights, Suzi! Sometimes it’s tough to figure out the best way to contribute to the conversation — but trying to force something to “go viral” is a recipe for failure. It’s better to just be honest and authentic, and to share what you know.

   I just watched the follow-up video of the guys who found the Double Rainbow Guy and interviewed him. I was so moved (okay, blubbering) over how much joy he has, with obviously so little “material” wealth. That is far from noise — it’s a great story!

Jonathan Tufano
July 15, 2010
2. Suzi,

   Great post.

   But what does it meeee-aaan?

   This is a fantastic example of the power of authenticity, in today’s world of hollow offers and false claims, authenticity rings true.

   People are desperate for it. They can’t get enough of it. It almost seems to good to be true, but it sure seems like the more real and true to themselves organizations (or people for that matter) are, the more successful they will be, and happier too…

   I’m starting to think that rainbow guy is onto something…

Peter Larson
July 18, 2010
3. Great article, Suzi. Good food for thought for 35+ curmudgeons like me.

   I agree with your spirit in making online conversations what we need them to be (meaningful). That spirit aligns with so much else that we see going on in the world around us; a growing collective realization that we have to find methods to change mechanisms that we once thought were unchangeable. Although the web is changing all the time, I think we still see it as this thing with its own inertia, and feel too small to make it what it needs to be.

   It’s a giant shift for those of the older generations to invest the time in this form of communication. Our good old business world is used to directly correlating action to result. Engagement in the correct online conversations can be more indirect and long-term.

   Sorting through the noise is daunting…we need to each use our own compass to not be overwhelmed, but to see where the meaningful thinking/conversations are and then to be willing to invest the time in them. This is particularly hard…There is so much out there!

Suzi Craig
July 19, 2010
4. Pete: You are spot on in calling it “this thing with its own inertia.”

   Not to overgeneralize but it does seem like the younger set owns the web because they see a purpose in that ownership, just like they see a purpose in getting a degree or buying an iPhone. In talking about feeling too small to make change, do we think the online world belongs to those who are already immersed in its language and culture? If that’s the case, are we battling more than the technology barrier, and also slipping into a Jets v. Sharks atmosphere?

   Or, is it simply that we cannot visualize tomorrow’s manifestation from today’s current potential? Yet, what it will be is 100% up to what we start doing today. Not just that other guy already on here. You, me and that guy.

   Like everything else that requires a new way of thinking, we need to step back and assess where we are so we can distance ourselves from current habits. Great — you’re on Twitter blasting away. But, as our Double Rainbow friend would say: what does it mean?

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Suzi Craig
May 28, 2010
1. “Be a viscous editor” and stop adding to the noise. You are so spot on Bruce.

   In social media channels, I sometimes find myself rambling and getting all my thoughts out there in a brain dump because it’s just easier and faster (although Twitter forces you to “letter press” your thinking).

   Clarity, brevity and the confidence to write succinctly is getting lost.

   I like the Hatch Show Print approach. I will consider this when the volume of my writing amps up in a post or email. Is your writing better without the extra explanation? Are some things better left unsaid?

   Answer is always yes and yes.

Bruce Kaechele
June 1, 2010
2. Seems to me, with the consensus-by-repetition that “content is king”, we have fallen into the age of “let me show you how much I know.” Of course, as in music, the beauty is as much in the space between notes as it is in the notes themselves. It lets the listener’s ears rest. In conversation, it allows others to contribute.

   Do you think it’s from a fear of being shown up - not being seen as the smartest in the room - the need to be the one who gets credit?

32 lcd tv
June 16, 2010
3. Cool I like it, this is nice blog you have here!

Sharon
June 18, 2010
4. I just wanted to say your blog is one of the nicely laid out, most inspirational I’ve come across in quite a while. Thx!

Bruce Kaechele
June 18, 2010
5. Sharon, thanks for your kind words. We try really hard to add new thinking - not just add to the noise that is becoming more deafening everyday. Would love to hear what you have to say about some of our specific posts. Engage us in conversation - it’s what we love. Thanks again.

   Bruce

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Brent Robertson
March 26, 2010
1. What is interesting about this is if you think about why you might go back to the same place to purchase again, it might be less about the product and more about the experience. Clients come to you because they need help with something, but they come back again and again because of the experience they had with you. Understanding the magic of the experience you deliver through your clients eyes is the critical insight as to how to understand, improve and train your team to perpetuate that experience.

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The Deep End » How your FAQ page can further your conversation. Image
January 29, 2010
1. [...] more:  The Deep End » How your FAQ page can further your conversation. Tags: additional-attributes, category-search, include-elements, long-answers, not-need, [...]

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james wood
October 31, 2009
1. The researchers suggest that evolution may play a roll in the dominance of negative emotions.

james wood
October 31, 2009
2. thats not a bad ideea,yes yes yes!

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