Suzi Craig
March 8, 2010
1. Seth Godin refers to the art we create in business as gifts: whether you are a sales rep at Nordstrom’s who works there for the love of knowing your favorite customers better than their spouse does or you are a CEO like Zappos’ Tony Hsieh who offers his new trainees $2,500 to leave on their last day of training, just to see how much they want to stay.

   Per Godin, and now me, art is a gift. And, by its definition, a gift is not given for reciprocation. A gift is given for the shear act of giving. What you get in return cannot be monetized.

Post a Comment

Infochemist
February 3, 2010
1. To speak nothing of the tremendous opportunity for industry vertical development.

   We will see teachers far better able to manage class and curriculum based on new apps probably written by BlackBoard.

   Medical professionals will have a great tablet to improve care.

   But most of all, we can all now clearly visualize Captain Kirk acknowledging the Enterprise’s status on a tablet handed to him by a gorgeous and capable ensign.

   

Brent Robertson
February 3, 2010
2. Medical professionals and education are already taking a keen interest in these products. It might finally be the tipping point for the Electronic Medical Record.

Jeff Cotrupe: MarketPOWER, LLC
February 3, 2010
3. I’d say this tablet phenomenon may take on biblical proportions.

   Brent, appreciate the dialogue on Twitter, great piece here and attention-getting photo above.

Brent Robertson
February 4, 2010
4. Thanks Jeff, appreciate the feedback!

Joe
February 4, 2010
5. Nice photo. Where’d you get it.

Bruce Kaechele
February 4, 2010
6. Brent, I hear everything you’re saying and agree that the possibilities are exciting especially in ed and med but (not to be a downer) there is also a scary side to this.

   So far as I can tell, advances in this kind of technology have done nothing to simplify life - in fact, just the opposite is true. In your second paragraph you use the term “deeper entanglement”. This is a perfect description of any teenager’s (the next generation of professionals) daily existence. Have you seen them clutching their phones to their chest no matter where they go? Consuming media at a rate of 10.5 hours per every seven hours of media consumption time each day!? (Source: Jan 2010 Kaiser Family Foundation: http://www.kff.org/entmedia/mh012010pkg.cfm)

   Some studies suggest that they can handle this level of “entanglement” just fine and their brains are being quickly rewired to do so. Great (read sarcastically) they can accomplish tasks, maybe even memorize/study at the same time as they text and update and listen. (Other studies reveal less desirable side effects.) Is this good? Is this creating linchpins (http://surfthedeepend.net/2010/01/seth-godin-indispensable/) or robots?

   What about actual thinking? Actual alone with their thoughts time? Where they consider a subject uninterrupted for a significant length of time. Where they learn about and become comfortable with themselves as individuals - with a brain and an identity separate from their technology enabled network of distractions. When will they do the hard work needed to understand and love themselves for who they are? And, of course, it’s not just teens.

   My fear is that we are heading toward a world of mass psycho-interdependency where, because we are so connected, our inner individual selves get pushed farther and farther down and become indistinguishable from the group’s. Maybe we’re already there.

   **Interesting observation you make about Amazon renegotiating. Here’s a good write up by Bob Lefstez (@Lefstez) on the total impact of the as yet unreleased iPad: http://lefsetz.com/wordpress/index.php/archives/2010/02/03/ipad-impact/

Suzi Craig
February 4, 2010
7. Forrester’s points are well taken on the coming “Splinternet” age and it seems as if the iPad is confirming that reality — the fact that AT&T is the only network available and Jobs’ decision to compete in markets where he could opt to partner (i.e., Amazon) is going to have impact beyond whether or not you are the owner of an Apple product. You really need to think about your choice from all angles.

   I think it’s AWESOME that our technology is amping up and we are on the verge of bringing life-changing technologies like augmented reality down to earth for us to actually put into play.

   Before we get to that vision, though, I’m curious to see how the bumpy ride plays out. I won’t buy an iPad right now because it won’t replace the other devices I already cling to and I’m not ready to add another device to my collection because, for me, I’m not an early adopter. I’m kind of a “pre-teen” adopter. I have to NEED that device in order to purchase it, not just want it to play with it.

   So, here’s my question: if we are in the Splinternet age where the web is creating monopolies and silos, are we also going to cause an even bigger gap with those who are not yet ready to make the leap to bigger technologies? I think there needs to be greater communication to the masses about why the tablets are revolutionary — for the reasons you all have been citing (medical, education, etc.).

   In other words, let’s take the technology out of geek land! Give everyone a reason to care so that when they decide to make a choice on technology it’s not just because it’s an Apple or Sony brand. If Daddy Warbucks is going to force us to choose, it’s up to us to push back and make that choice a real choice with as few comprises as possible. We can’t do that without all the information at our hands, so I charge you early adopters: talk about the iPad and augmented reality and all that cool stuff with people who you think may not care. I guarantee you it’s because they just don’t know why to care.

Brent Robertson
February 4, 2010
8. Bruce, interestingly enough, there have been a bunch of recent studies suggesting that the younger generations being able to multitask (or do multiple things that use the same part of the brain) are just false, actually quite the opposite. One notable, when observing the quality of written papers by MIT students, it was observed there was no connection between paragraphs, in other words, they would write a paragraph, go off and do something else and then return and write the next. Hmmmm

Are we losing ourselves in the race to be connected? « Ladder to the Attic
February 9, 2010
9. [...] an excerpt (full post here): So why all the buzz now? What has changed? And what does this onslaught of tablet PC’s [...]

Post a Comment

Post a Comment

John Marchiony
October 13, 2009
1. Hi Brent,

   Met Suzi briefly at IMS last weekend and made my way to your Not for Profit page. I’m fascinated by Tango, both for business (New Enterprise Factory) and for the NPO for whom I’m on the Board, Land’s Sake (LandsSake.org).

   I love seeing support for the Tangos and Taproots of the world. Thanks for illuminating it for me.

   Cheers,

   John

Brent Robertson
October 14, 2009
2. Thank John!

   We have high-hopes for the organization and really enjoy its members and partners. Great to share such a terrific resource for those who need it most.

Post a Comment

Post a Comment

Suzi Craig
July 30, 2009
1. I actually just love the variety of “shocked” faces on the girls. And, yes, creepy as it is those are girls, not women. But, I really would have liked to have been in on that art department meeting when they were choosing the pics - which girls got thrown out, I wonder, because they just weren’t shocking enough or because they replicated another girl’s shocked style?

   This is a good one Joe. Just wish you we didn’t have to actually show the ad and give these guys more press.

Post a Comment