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By Design

Internet Killed the Radio ★

How long until radio is dead?

The equation(s) for it’s demise is coming together ever so quickly.

Do the math.

pandora.com +  iPhone =  no radio

blackberry storm + slacker.com = no radio

iPhone + www.rushlimbaugh.com = no radio (and bleeding ears)

iPod + iTunes = no radio

iPhone + Traffic Report app = no radio

Sorry radio. I’ll send flowers.

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Sometimes Saving Your Brand Means Nailing It To The Wall

Time can take a toll on any brand. Internal and external influencers, such as personnel changes or competitor dynamics, affect your brand’s evolution. These changes are directly tied to your audience’s experience with your brand. How your audience interacted and perceived your brand five years ago may be completely different today.

So, what to do? What we call a Brand Intervention. All you need is some honesty, some discipline and a big red marker.

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