November & December theme:
“Choose One Thing”

Diversions

Introducing change into an organization is tough business. Dr. John Kotter’s research in the mid 90’s found that only 30% of organizational change programs succeed no matter the scale of the initiative or the size of the organization. Even with an endless parade of consultants, tools, and methodologies to help avoid the pitfalls, this statistic still holds true today. So why is there such an abysmal track record of successful change? One of the leading factors for failure remains employee resistance. This suggests that the industry [More...]

Posted in :  Brain Waves, Diversions

Sounding human never felt so right.

Google’s recent algorithm update has, for the foreseeable future, given well written, relevant content a preferred seat at the audience engagement table. The way Copyblogger describes it, Hummingbird is Google’s first step toward providing search results based on conversational rather than keyword-based searches. So sources of information that address specific needs and sound like a human wrote them for another human to read, a sweet spot for well-written blogs, are going to rise to [More...]

Posted in :  Diversions

This post is part five of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most common challenges we see among [More...]

Posted in :  Diversions

Designed as a way for us to make community service a sustainable part of our culture and inspire others to do the same, Fathom’s Community Works program grants each team member the gift of time. In addition to company-wide service events, we can each design our own volunteering experience to perform on company time.

I chose to spend my Community Works day at the Hartford Catholic Worker House, which runs after-school programs for children in the neighborhood, provides temporary shelter for those who need it, and [More...]

Posted in :  Diversions

If you are considering adding a blog, white papers or other original content as a part of your thought leadership strategy, but question whether your team can maintain a regular publishing schedule, consider building a community of industry experts.

We’re seeing more of this as an interesting twist on thought leadership: instead of being originators of content, organizations help others gather around information and ideas. They’re convening communities of like-minded – and sometimes competing – professionals. Drawn to in-person events and online forums, they’re coming both for valuable, relevant content and staying for the chance [More...]

Posted in :  Diversions

As part of Fathom’s Community Works initiative, three members of the Fathom team volunteered at Dress for Success Hartford to help with an extensive renovation at their offices.  The organization means a lot to us here at Fathom, as Louisa Desson has been a long time volunteer. Not only were we able to give back to a great charity, but also to one that means so much to one of our team members!

Dress for Success is an organization that provides low-income women with professional apparel, career development services, and [More...]

Posted in :  Diversions