November & December theme:
“Choose One Thing”

Diversions

 

 

 

Lauren Andres is a senior at Wheaton College (MA) majoring in Studio Art. She grew up in Branford, Connecticut and is spending her summer at Fathom to gain more experience in graphic and website design. Lauren once worked in the Wheaton College Communications Office where she got to further enhance her graphic design skills. When not working on design, Lauren can be found running for the Wheaton Cross Country team or baking all of our favorite desserts.

After I had to spend some time in the hot seat answering questions, it was now my chance [More...]

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When Jill Griffiths, VP of Corporate Communications at Aetna, talks fondly of her boss, it’s also with unnerving excitement. Will CEO Mark Bertolini say or do something to spark a forest fire of damage, or will his actions swing the other way and inspire a new possibility?

A veteran in health care communications, Griffiths reminded professionals at a recent event for the Connecticut chapter of the International Association of Business Communicators (IABC), that her industry is an easy target. From the days of outing cigarette manufacturers to the Clinton era of health care reform, and now [More...]

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Our creative work at Fathom is primarily digital, even in books, magazines and annual reports, but lately we are seeing a resurgence in print. With small press options helping to lower costs and retain quality, marketers are selectively investing in print for special projects. Aside from marketing, there are other reasons too. Like, the chance to create something lasting and meaningful for those around you.

Recently, Fathom’s Jenn Ford and Joe Philippon (whose expertise in print and design long pre-empts the days [More...]

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For many of us, long gone are the days of investing thousands of dollars into exhibiting and attending events. Many of our clients are being smart about why and how they attend events, given tight budgets and the always looming question of, “will this event really lead to more opportunity?”

The potential that I see, and often missed potential, is in strengthening the connections and conversations you have online — before, during and after an event — to maximize the face-to-face experience. When building your event strategy for the year, consider these questions:

What absolutely, positively can’t be done online? Virtual conferences, email, [More...]

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Kids are instinctively resourceful. To them, anything from a stick to a two-by-four is an invitation to create something new. At my house, a cardboard box from Fathom’s new conference room chairs became a local grocery store.

There is something gratifying about repurposing material, to change what it was originally designed for and turn it into something else. It’s not the easy way out. The easy way is to buy one at the store — shiny, new and colorful, and designed and packaged for you. Something handmade is always more special. It’s unique and it truly belongs [More...]

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You should not be a Project Manager if…

You cry easily;
You don’t appreciate a stiff drink;
You think twitter is a sound a bird makes;
You’ve ever punched a wall out of frustration;
Your best friend is a cat, unless that cat has a killer Facebook profile.

Have you ever had a really bad day (re: Case of the Mondays) where everything seems to go wrong? A project is off schedule; your meetings are double booked; e-mail keeps crashing; last-minute changes arrived for a deadline tomorrow and now, the coffee machine is broken. This is a [More...]

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