Agency Holiday Cards Reviewed by Fathom

Today, AdWeek posted their review of the best and worst holiday agency holiday cards ala the AdFreek.com blog and as selected by Saatchi & Saatchi’s James Cooper and Adweek’s Brian Morrissey. When we saw the AdWeek review of holiday cards, we had a lot more fun looking at the ones they didn’t review, all of which were posted in the comments by other agencies. Five of our favs are listed below.
At Fathom, our creative team has a blast each year coming up with our annual “card” which, for the past two years, has been a fun online [More...]
THE BIG ZINGER!

Observation. One of the side benefits of being an active twitter user is that if forces you to trim down your ideas to the bare essentials and still build impact into a short phrase. With all of us facing information overload, having headlines disseminated into digestible chunks has its merits. Like a nod to the news industry, with a big fat block-type Zinger!
Def: Zinger, A surprising or unusually pointed or telling remark.

Anyone who knows me, knows I am all about the sweets.В So imagine my surprise when I pass an ice cream truck painted up with my bank’s logo all over it. Weird. But it gets better. This ice cream truck also advertises FREE ice cream. The only thing I like better than sweets are FREE sweets. In this economy – free ice cream?В Really? Amazing.
I beg my husband to turn the car around and follow that ice cream truck. I must investigate further. But, we’re already running late, so I don’t get to find out just why my bank is [More...]
Not My Bow Tie

Everyone knows that this economy stinks, but I think I am holding in my hands proof that it is still in the toilet.
Yes, it is still larger than a glazed doughnut and tastes the same, but this David is seriously like 30% smaller than the Goliath bow tie I am used to getting. Is it a mere fluke, was there a rookie in the bakery this morning? Or is this a new mandate by D&D to make more money. Wouldn’t surprise me. My 40 pound bag of dog food is now 37.5 pounds and the price is like [More...]
Roadblocks Schmoadblocks
It’s easy to be overwhelmed by obstacles. But next time you feel like throwing your hands up in frustration, come back to this. Imagine what photographer JR faced while realizing this art installation in the heart of Kibera, one of the largest slums in Africa.
Barriers, whether real or imagined, can stifle us. Or not.
>> AfricaStyl: 28 Millimeter: PROJECT Women Kenya.







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