Fathom News

Meet Steve Machesney, Fathom’s VP of Strategy

Fathom recently named Steve Machesney as our new Vice President of Strategy. As an adviser to leadership and marketing teams, Steve will be integral to increasing business results with our clients’ investments in digital, brand and marketing strategies.

Before coming to Fathom, Steve was the Global Online Strategist for Covidien and, most recently, General Manager for online marketing educator WebMark. While we’ve known Steve for some time, there is always more to know. Recently, I sat down with Steve for a Q&A in the Fathom lounge. Here [More...]

NEWS: Kaman Partners with Fathom for Brand Strategy and New Website

Announced in Hartford, Conn. today, aerospace industry leader Kaman has partnered with Fathom for brand strategy, design and development of a new website, Kaman.com. The brand work and website represent a new chapter in the company’s successful 60+ year history in the aerospace and industrial distribution markets.

“Our business has evolved significantly in recent years. The brand direction and website bridge our vision for innovation and Mr. Kaman’s legacy, allowing us to create a new and authentic way to tell the Kaman story. With more growth on the way, we have a solid footing for communicating who [More...]

Startup Weekend: SmallTalk Leads to Big Things

This past weekend Fathom’s VP of Technology Ryan Rose had the winning idea and team at Startup Weekend Hartford. Congrats Ryan!

His idea is a phone app called “SmallTalk.” The app allows people attending live events to break the ice by  starting conversations gathered from attendees’ LinkedIn and Facebook profiles.

We interviewed Ryan — watch the 10 minute video on YouTube — who said that Startup Weekend was “one of the most exhaustive and best experiences” of his career. Unsure if he was [More...]

NEWS: Fathom Introduces . . . Fathom

This week we launched a new Fathom website. The new way of presenting ourselves is more than just new skin. The new website is an expression of who we are and why we exist in this world.

What you see in our new online home is the end result of work that we take on with clients every day. Along with the elements of what you see — the design, the content and the functionality — the work that it took to get there (what you don’t see) included a serious exploration of what is [More...]

NEWS: Ashley McGraw Architects Unveils New Brand Identity and Website

In partnership with Connecticut-based creative firm Fathom,  award-winning Ashley McGraw Architects, has unveiled a new brand, corporate identity and website, found at AshleyMcGraw.com. Recently listed in Architectural Record’s annual Top 250 architectural firms, Ashley McGraw’s new creative direction reflects the firm’s leadership in design for modern educational facilities.

“From the new logo mark to the website, our public presence is now in alignment with who we are and where we are headed,” said Ed McGraw, founding partner and CEO. “With Fathom’s help, we now have a market differentiation that is opening [More...]

Conference Recap: Automotive Marketing Research Council

This month I attended the Automotive Marketing Research Council‘s Spring Conference in Marco Island, Florida. The conference, titled “Surfing the Waves of Uncertain Economic Recovery,” focused on forecasting financial information for members in the industry.

The pool of presenters included super savvy market researchers who shared forecasting data that would blow consumers’ minds in terms of what companies are able to gather on their buying habits. And then there was me. My topic was “The Age of Conversation: Bringing Social into Business.” Beyond the stats of usage and volume and trends, I had just [More...]