Infochemist
February 3, 2010
1. To speak nothing of the tremendous opportunity for industry vertical development.

   We will see teachers far better able to manage class and curriculum based on new apps probably written by BlackBoard.

   Medical professionals will have a great tablet to improve care.

   But most of all, we can all now clearly visualize Captain Kirk acknowledging the Enterprise’s status on a tablet handed to him by a gorgeous and capable ensign.

   

Brent Robertson
February 3, 2010
2. Medical professionals and education are already taking a keen interest in these products. It might finally be the tipping point for the Electronic Medical Record.

Jeff Cotrupe: MarketPOWER, LLC
February 3, 2010
3. I’d say this tablet phenomenon may take on biblical proportions.

   Brent, appreciate the dialogue on Twitter, great piece here and attention-getting photo above.

Brent Robertson
February 4, 2010
4. Thanks Jeff, appreciate the feedback!

Joe
February 4, 2010
5. Nice photo. Where’d you get it.

Bruce Kaechele
February 4, 2010
6. Brent, I hear everything you’re saying and agree that the possibilities are exciting especially in ed and med but (not to be a downer) there is also a scary side to this.

   So far as I can tell, advances in this kind of technology have done nothing to simplify life - in fact, just the opposite is true. In your second paragraph you use the term “deeper entanglement”. This is a perfect description of any teenager’s (the next generation of professionals) daily existence. Have you seen them clutching their phones to their chest no matter where they go? Consuming media at a rate of 10.5 hours per every seven hours of media consumption time each day!? (Source: Jan 2010 Kaiser Family Foundation: http://www.kff.org/entmedia/mh012010pkg.cfm)

   Some studies suggest that they can handle this level of “entanglement” just fine and their brains are being quickly rewired to do so. Great (read sarcastically) they can accomplish tasks, maybe even memorize/study at the same time as they text and update and listen. (Other studies reveal less desirable side effects.) Is this good? Is this creating linchpins (http://surfthedeepend.net/2010/01/seth-godin-indispensable/) or robots?

   What about actual thinking? Actual alone with their thoughts time? Where they consider a subject uninterrupted for a significant length of time. Where they learn about and become comfortable with themselves as individuals - with a brain and an identity separate from their technology enabled network of distractions. When will they do the hard work needed to understand and love themselves for who they are? And, of course, it’s not just teens.

   My fear is that we are heading toward a world of mass psycho-interdependency where, because we are so connected, our inner individual selves get pushed farther and farther down and become indistinguishable from the group’s. Maybe we’re already there.

   **Interesting observation you make about Amazon renegotiating. Here’s a good write up by Bob Lefstez (@Lefstez) on the total impact of the as yet unreleased iPad: http://lefsetz.com/wordpress/index.php/archives/2010/02/03/ipad-impact/

Suzi Craig
February 4, 2010
7. Forrester’s points are well taken on the coming “Splinternet” age and it seems as if the iPad is confirming that reality — the fact that AT&T is the only network available and Jobs’ decision to compete in markets where he could opt to partner (i.e., Amazon) is going to have impact beyond whether or not you are the owner of an Apple product. You really need to think about your choice from all angles.

   I think it’s AWESOME that our technology is amping up and we are on the verge of bringing life-changing technologies like augmented reality down to earth for us to actually put into play.

   Before we get to that vision, though, I’m curious to see how the bumpy ride plays out. I won’t buy an iPad right now because it won’t replace the other devices I already cling to and I’m not ready to add another device to my collection because, for me, I’m not an early adopter. I’m kind of a “pre-teen” adopter. I have to NEED that device in order to purchase it, not just want it to play with it.

   So, here’s my question: if we are in the Splinternet age where the web is creating monopolies and silos, are we also going to cause an even bigger gap with those who are not yet ready to make the leap to bigger technologies? I think there needs to be greater communication to the masses about why the tablets are revolutionary — for the reasons you all have been citing (medical, education, etc.).

   In other words, let’s take the technology out of geek land! Give everyone a reason to care so that when they decide to make a choice on technology it’s not just because it’s an Apple or Sony brand. If Daddy Warbucks is going to force us to choose, it’s up to us to push back and make that choice a real choice with as few comprises as possible. We can’t do that without all the information at our hands, so I charge you early adopters: talk about the iPad and augmented reality and all that cool stuff with people who you think may not care. I guarantee you it’s because they just don’t know why to care.

Brent Robertson
February 4, 2010
8. Bruce, interestingly enough, there have been a bunch of recent studies suggesting that the younger generations being able to multitask (or do multiple things that use the same part of the brain) are just false, actually quite the opposite. One notable, when observing the quality of written papers by MIT students, it was observed there was no connection between paragraphs, in other words, they would write a paragraph, go off and do something else and then return and write the next. Hmmmm

Are we losing ourselves in the race to be connected? « Ladder to the Attic
February 9, 2010
9. [...] an excerpt (full post here): So why all the buzz now? What has changed? And what does this onslaught of tablet PC’s [...]

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Bruce Kaechele
February 3, 2010
1. I’ve heard mostly positive reviews with a few naysayers. Can’t remember which blog I saw this on - one of the many interviews Godin did to launch I think - but one commenter remarked that it is just more “be all you can be” stuff you can find in any self help motivational book. Can you see any truth in that, Suzi? Is it new thinking or repackaged thinking?

Suzi Craig
February 3, 2010
2. The basic concept, that we all need to focus on making ourselves remarkable, is nothing new.

   But, Godin is not interested in being a personal coach. His goal is to connect the dots of “you need to be remarkable” to “because our economy depends on it.” His rally cray is not a personal journey rally cry — it’s a “get off your arse because if you don’t, we’re doomed” rally cry.

   I say the naysayers are naysaying because they’re scared of what he’s asking, or they just don’t understand how he’s tying the implications of one person to the masses. In other words, we are the masses! And, if we want to be just another cog in the wheel vs. a linchpin, that’s our choice. But that choice has consequences and the consequences are severe.

Bruce Kaechele
February 3, 2010
3. Since I haven’t read the book yet (hint, hint) I’m at a disadvantage but…a machine or an economy or a world for that matter can’t survive with just linchpins. Being a cog in the wheel or a brick in the wall is a role that needs filling, too. Because they’re the ones that get stuff done. If everyone is a leader we’ll just spend the dance stepping on each others toes.

   (BTW - I’ve seen linchpin misspelled as lynchpin, the definition of which should be “a person that hangs themselves by thinking they are the only person that matters.”

Suzi Craig
February 3, 2010
4. Yes, you are at a disadvantage because I am holding your next read hostage. But, I am almost done.

   So, from my take, I don’t see that he is suggesting we all become the CEO of Pepsi. What he’s saying is that if you are working at ChuckE Cheese, find a way to become indispensable before they automate your job. The old method of “I’ll just do this crappy job now until I wait for something bigger to come along” is going to ruin you. If you are the best you can be — which goes beyond just doing the job, such as taking care of customers and doing things that need to be done even if it’s ‘not your job’, and finding ways to turn a potentially bad experience into a great one (because you WANT to and not because it will lead to a pay raise) — you are on your way to linchpinning.

   And not lynchpinning because it’s definitely not about holding yourself apart as a star. It’s much more about transferring the hard work from physical labor (which we hold in high regard and which we have a lot of) to emotional labor which starts with yourself but ultimately affects everyone around you. Would you fire the one person at the restaurant who knows how to sober up the chef, can handle the obnoxious customer and trouble shoot when the last order of steaks didn’t arrive? (That’s similar to one of his examples.) You can fire, however, someone who shows up to work on time, does the job that’s expected of them but can’t be relied on to take charge of anything outside their duties.

   What we’re talking about, and this is my rally cry now, is a paradigm shift. You can choose to be a cog and that’s cool. But, if you are hoping to survive in an economy that can easily replace cogs, know your reality.

Tia Martinson
February 3, 2010
5. I view your take on Linchpin holding hands with your post on breaking the rules. I am on my feet cheering you on. Realizing that fulfillment comes from having a voice and a purpose that you can control is light years ahead of the “old American dream” as outlined by Godin. I just received the book from Amazon, so I may have additional comments forthcoming as I have barely begun.

Suzi Craig
February 3, 2010
6. Thanks for your thoughts Tia.

   Funny — I probably have already, for some reason, been sipping the kool-aid on this per my “make your own rules” post and that’s probably why I’m such an ardent fan of Godin’s linchpin rally cry.

   Can’t wait to hear what you think Tia. You are one of my biggest fans and definitely a perfect example of what a lot of people are already doing — taking charge of who you want to be instead waiting for the definition to come to you!

Be indispensable at Work? — Jason Seiden
March 9, 2010
7. [...] Marketing guys. [...]

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james wood
October 31, 2009
1. The researchers suggest that evolution may play a roll in the dominance of negative emotions.

james wood
October 31, 2009
2. thats not a bad ideea,yes yes yes!

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Jenn
October 2, 2009
1. I love it! Targeting a younger generation helps build awareness of prevention instead of just finding a cure.

Sarah
October 2, 2009
2. Not sure how I feel about this - I have never had breast cancer. If I had, I might find this uplifting, even energizing. It has a certain ring of support to it - that “all in this together” fuzzy feeling. But having the distanced perspective that I do, I wonder if it does try to lighten this up too much. We’re talking about cancer, right?

Charlie Wolf
October 2, 2009
3. What a powerful message to younger women. My sister is a breast cancer survivor. She was in her mid 50’s when she found a small lump and we are all so happy that she found it, had it treated and is now on the survivor side of the equation. Many are not as fortunate as my sister (or her family) and don’t find it in time! Awareness is not the cure, but without it, the results are devastating.

Suzi Craig
October 2, 2009
4. I would say 70% of me says, “any awareness is good awareness.” When I watched the video it actually made me realize just how much I don’t take this seriously - yes, it’s a casual approach but we all know the seriousness so I feel like, for once, here is a campaign that doesn’t jam me with statistics or make me feel bad that other women have cancer. I already feel bad on my own. It treats it like breast cancer prevention should be a part of our daily life. Enough said.

   BTW - what about the other cancers out there that don’t get enough exposure or funding for research? Breast cancer gets a lot of PR.

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Suzi Craig
August 28, 2009
1. Sox fan or not, if I got this email, I would check out Mr. Marsel’s goods for sure.

   Makes you think: why do we keep ourselves within our own traditional boxes of what marketing needs to be? Too much noise out there not to take chances and do something cool, Yankees fan or otherwise.

Bob Margolis
August 28, 2009
2. As a Yankees fan - I would not have opened it!

   I guess you gotta know your audience.

Bruce Kaechele
August 31, 2009
3. Or sometimes you just need to be lucky and catch people in the right fame of mind.

   I also think Suzi has it right - what made this interesting was that it was different. Most photographer emails I get only show photo samples. While I understand the logic - photos are what they are selling - all things being equal (quality, timing) why would I notice one photog over another if they all approach me in the same way. There’s that fundamental positioning question again. Do you want to stand out as different and turn some people off? Or do you want to look and sound like everyone else and not miss any opportunities? Both are viable options. The first relies on finding the small audience that shares your point-of-view. The second is playing the numbers game.

Steve Marsel
October 6, 2009
4. Bruce,

   Thanks again for your great insights and comments on this emailer. Our conversation on the phone was equally eye-opening, and as a result, I’m changing my approach to email marketing. I’ll keep you posted as the results as they come in.

   Thanks again for your time!

   Steve Marsel

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