Take It or Leave It
From The Intern Desk: Corrie Bids A Fond Farewell
Today is a sad but encouraging day at Fathom. Today we say goodbye to Corrie Colwell, our 2010 Marketing and PR intern. Corrie joined us for the spring semester after emailing and telling us that she really wanted to work here. Due to a ridiculously red-taped UConn system completely devoid of support for students who take initiative, Corrie only received ONE credit for this internship. She was here 2 full days per week, worked her butt off, always had a great attitude, took on anything that we threw at her, didn’t hold back her opinions, jumped on any opportunity we [More...]
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See the forest
Brian Dunn, CEO of Best Buy, recently told investors, “We are building on our foundation as a company that sells hardware and accessories to one that understands that means we can connect people to the people, content and networks they care about.”
Another way to read Mr. Dunn’s statement is We are selling hardware and accessories but our customers are buying connections. That (seemingly) simple realization will radically change the way Best Buy treats people.
Every business needs a leader like Dunn - who is capable and not afraid of expressing the “squishy” side of their business. [More...]
What is your “allineedis”?
A new set of clubs to get rid of your slice? A smart phone to keep track of your life? A different brand of running shoes to race a personal best? A new software package to reveal your design talent? A more advanced collar to make your dog behave? A YouTube video to boost sales?
Mine was a guitar.
When I was in high school my guitar hero was Dicky Betts of the Allman Brothers. I really wanted to play and sound like him. So I plunked down around $1,500 (used ‘72 in 1978) for a Gibson Les Paul. Of course you [More...]
Roadblocks schmoadblocks.
It’s easy to be overwhelmed by obstacles. But next time you feel like throwing your hands up in frustration, come back to this. Imagine what photographer JR faced while realizing this art installation in the heart of Kibera, one of the largest slums in Africa.
Barriers, whether real or imagined, can stifle us. Or not.
>> AfricaStyl: 28 Millimeter: PROJECT Women Kenya.
Trader Joe’s Strikes Gold With 360-Degree Brand Experience
In previous postings Brent’s shared his thoughts on scrounging Whole Foods on an empty belly. In this tale of frustrated hunger, Brent contends that there are opportunities the Yuppiefood superpower has missed—specifically, chances to ply its customers with even more debit-card-lubing samples and helping them make a buying decision when the pressure’s on (and the hunger’s rumbling). But today, I’m not here to give Whole Foods more publicity it doesn’t need. Today I’d like to shine a light on a lesser (but no less mighty!) healthy-food-world force and what it’s doing very, very right. In case there was [More...]
Live Hope Every Day, Avoid Preemptive Escapes
This post is for all of us who dream it, want it and fear it all in one day. And there’s a cute dog in it. Read it.
