http://surfthedeepend.net Dive into The Deep End Wed, 21 Jul 2010 20:54:52 +0000 http://backend.userland.com/rss092 en I attended yesterday's Word of Mouth Supergenius conference, the brainchild of Andy Sernovitz and gaspedal, to have new conversations about what it takes to generate word of mouth. The content was 50/50 for me, as some of it was 101. The day was also very B2C focused but I still ... http://surfthedeepend.net/2010/07/top-quotes-gaspedals-word-of-mouth-supergenius/ One of the biggest naysaying comments we receive from clients about publishing their work online or even engaging in online conversations is: what's the point if I will only add to the noise? The definition of "noise" here is not derogatory. It's all about context and purpose. The "noise" is a ... http://surfthedeepend.net/2010/07/double-rainbow-guy-viral/ "The Hatch poster, though, kicks with a louder boot," says Jim Sherraden, manager at Nashville's Hatch Show Print. And he's right. Just look at them - in all their bold, chunky beauty. So what gives them the extra kick? Truth. Simple and unadulterated. The limits of the letterpress force clarity - ... http://surfthedeepend.net/2010/05/hatch-show-print-power-from-simplicity/ Today is a sad but encouraging day at Fathom. Today we say goodbye to Corrie Colwell, our 2010 Marketing and PR intern. Corrie joined us for the spring semester after emailing and telling us that she really wanted to work here. Due to a ridiculously red-taped UConn system completely devoid ... http://surfthedeepend.net/2010/04/from-the-intern-desk/ What do you do when an experiment goes right, yet you suddenly don't have the muscle to take it to the next level? Don't go into your hole. Get help. If you naysay the value of building a strong online community that believes in what you do, here's a story that I ... http://surfthedeepend.net/2010/03/ct-tweetcrawl-evolution/