As Fathom continues exploring how to make doing good in our community a part of who we are, I’ve been thinking a lot about group dynamics.

Why do some ideas generated by groups live and thrive while others die on the vine? The same thing could be said for you as an individual too. What makes something maintainable in your life, and why do some things fade away?

Scale is definitely a factor. If you have a lot of chefs in the kitchen all working on the same meal, the output could be great or a disaster depending on how people collaborate. [...]]]> http://surfthedeepend.net/2012/02/the-group-dynamics-of-doing-good/

If you visited Disney World in the 1980s, you might have seen one of those families who toted their video cameras throughout the Magic Kingdom. They strode into “It’s a Small World” with a sense of purpose – and a seemingly endless supply of videotape – but one wondered if they would ever find a willing audience for their footage back home.

Turns out they were ahead of their time. According to YouTube, more video is uploaded to the site in 60 days than the three major U.S. networks produced in 60 [...]]]> http://surfthedeepend.net/2011/12/cue-the-cameras-using-video-to-tell-your-story/

Announced in Hartford, Conn. today, aerospace industry leader Kaman has partnered with Fathom for brand strategy, design and development of a new website, Kaman.com. The brand work and website represent a new chapter in the company’s successful 60+ year history in the aerospace and industrial distribution markets.

“Our business has evolved significantly in recent years. The brand direction and website bridge our vision for innovation and Mr. Kaman’s legacy, allowing us to create a new and authentic way to tell the Kaman story. With more growth on the way, we have a solid footing for communicating who we [...]]]> http://surfthedeepend.net/2011/12/news-kaman-partners-with-fathom-for-brand-strategy-and-new-website/

If you’ve ever been to a local church craft fair, it might be difficult to ever go again after shopping at the Aid to Artisans Holiday Craft Sale.

Glass from Egypt, textiles from West Africa, papier mache from Haiti and other products that are found in hip stores like Anthropologie and ABC Carpet & Home, can be found at Aid to Artisans’ Connecticut headquarters (1030 New Britain Avenue, West Hartford, CT 06110), from now until [...]]]> http://surfthedeepend.net/2011/12/aid-to-artisans-holiday-craft-sale/

Fathom recently expanded our account team to include Natalie Collins. As a former client (she previously worked at Better Bedding), Natalie is a blast from our past. Most recently, Natalie held an account

manager position at Connecticut ad agency Keiler & Company, where Lockheed Martin was her client.

Natalie will be shepherding a variety of client relationships at Fathom. The spectrum of what we do continues to broaden on all sides of strategic guidance, creative expression and technology. Adding Natalie’s expertise for managing many [...]]]> http://surfthedeepend.net/2011/12/news-meet-account-manager-natalie-collins/