November & December theme:
“Choose One Thing”

Language creates. Whether written, oral, or visual, language puts thoughts into a form that can have meaning for others. It allows ideas to be accessible and actionable. Without language our ideas don’t exist. How we choose to express an idea, then, is vital both to its existence and to the meaning it holds. 

How much do you scrutinize the language your organization uses to create itself? Do all your forms of outreach sound and feel uniquely you and bring the meaning of your organization into sharper focus or do they sound like [More...]

Posted in :  Brain Waves

This post is part six of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most [More...]

Posted in :  Choose One Thing

Three years ago at this time I was wearing a cheesy holiday sweater and thinking of alias names for my co-workers such as Jennifer “Sweet Treats” Ford and “The Bruce.” We were creating “Legends of the Sled,” a holiday digital card that followed the 2009 online Saucer Sled game created for the enjoyment of clients and fans.

Long before my days at Fathom, it was an annual tradition to send digital holiday greetings. Today, holiday spirit is just as important to us. But, what’s changed is how, and when, we bring that spirit to life.

In 2011, we [More...]

Posted in :  Community Works

This post is part five of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most common challenges we see among [More...]

Posted in :  Choose One Thing

This post is part four of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most common challenges we see among clients. If one of them is yours, [More...]

Posted in :  Choose One Thing

It’s that time of year again.

Time for feasts of turkey, family gatherings, a 23-minute tradition called Alice’s Restaurant and Black Friday pre-sales. Thanksgiving is upon us. It’s easy to get caught up in the joyful spirit this season brings but, often, we are too distracted to remember that others are not so fortunate.

To close out this year’s Community Works theme of “nourishment,” we signed up with Foodshare‘s Turkey and Thirty program. Foodshare works to alleviate hunger and poverty in the greater Hartford area by partnering with 300 local programs, pantries, kitchens and shelters to make a [More...]

Posted in :  Community Works