November & December theme:
“Choose One Thing”

This post is part three of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part [More...]

Posted in :  Choose One Thing

This post is part two of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most [More...]

Posted in :  Choose One Thing

This post is part one of a six-part series titled, “Choose One Thing” publishing in November and December 2013. If you’re like most businesses we know, you have that “one thing” from the past year that is still hanging in the air — it’s the one priority that, among all the others, would make the biggest impact on your business if it were fully realized. It could be competing in a new space or gaining more business from current customers. During this six-part series we’ll share the most common challenges we see among clients. If [More...]

Posted in :  Choose One Thing

Fathom’s Community Works is a program designed as a way for us to make community service a sustainable part of our culture and inspire others to do the same. This year we chose to focus on “nourishment.” Some activities have included starting a pizza garden for Hartford city kids, volunteering at the Community Farm of Simsbury and more.

To wrap up our activities for the year, Fathom will close its doors for a half-day in mid-November and work [More...]

Posted in :  Community Works

Designed as a way for us to make community service a sustainable part of our culture and inspire others to do the same, Fathom’s Community Works program grants each team member the gift of time. In addition to company-wide service events, we can each design our own volunteering experience to perform on company time.

I chose to spend my Community Works day at the Hartford Catholic Worker House, which runs after-school programs for children in the neighborhood, provides temporary shelter for those who need it, and [More...]

Posted in :  Community Works


You have something worth sharing and it’s easier than you think.

I work with smart, clear, thoughtful clients everyday. They are fabulous at sharing what they think, know and see with their customers in one-to-one conversations. But when it comes to sharing their thoughts in writing they freeze up. They’re genuinely worried about whether or not they have something worthwhile to contribute. Their concerns often sound like “I don’t have anything original to say” or “I wouldn’t know where to begin.”

Before you read any further I have a confession to make. I don’t have original ideas. [More...]

Posted in :  Brain Waves